Lifestyle LEGO Lifestyle
LEGO Lifestyle

The well known quality of the LEGO brand not only refers to the LEGO bricks - but to everything that bears the LEGO logo.

The Lifestyle category consist of products that enrich the LEGO experience by adding new applications to the core LEGO idea and new expressions of our characters and themes.

The main contributor to the apparel category is LEGO® Wear by Kabooki. LEGO® wear means fun clothes.
Kids Room
In the Home category our mission is to select partners who know how to marry innovation with high quality.

The LEGO Group accessories category includes products such as schoolbags, shoes etc.