LEGO Lifestyle - Storage
The ambition for this category is to offer a way to extend the LEGO experience by giving the child the possibility to store their bricks in a way that might inspire them to new ways of building or to carry them with them from place to place.
The partners we work with in the storage category are chosen, because they’ve demonstrated to be very strong with product design and understanding the LEGO® brand.
The LEGO® values are: Creativity, imagination, learning, fun, caring and quality. Six words that describe the essence of the LEGO® brand – and values that are supported in the LEGO storage category.